He also mentioned Charlotte before stopping short of name-dropping other cities to prevent any overreaction. Manfred said Montreal has shown a continued interest in having MLB back and would be on the list of possibilities. Doing so, Manfred said, would help with scheduling and, if done with geography in mind, could help the league avoid East coast teams playing West coast teams in playoff series. On expansion, Manfred reiterated he wants to see the league grow to 32 teams, a development he said could prompt a realignment, including adjusting divisions from five teams to four. He pointed to the lengths that city mayor Libby Schaaf and A’s owner John Fisher have gone to to keep to the club in Oakland, while noting that the end of Schaaf’s term in January and the related turnover of the Oakland City Council adds a degree of urgency to the process - and heightened uncertainty if it continues to drag on. Las Vegas remains a viable option if the club’s Howard Terminal project falls through in Oakland, but Manfred said the league’s preference is for the club to stay put. The situation in Oakland is more pressing with the A’s lease at RingCentral Coliseum expiring after the 2024 season. Manfred said the league continues to see Tampa as a major-league market, adding: “I remain optimistic that they’re going to find a site there” with the club’s lease at Tropicana Field expiring in 2027. Manfred reiterated that he hopes the A’s stay in Oakland and the Rays stay in Tampa amid the two clubs’ pursuit of new ballparks. MLB Commissioner Rob Manfred spoke about the developing ballpark situations in both Oakland and Tampa as well as the idea of expansion as a whole in the league at today's CAA World Congress of Sports. Sports Business Journal October 11, 2022 Which cities would you like to see MLB expand to? ⚾️ #SBJWCOS /cfQMgHevZL Once they're resolved, I am an advocate of getting the industry to 32." - Commissioner Rob Manfred "We need to get Oakland and Tampa resolved.
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It’s just a really good connection and marketing platform, because professional athletes are using these products and will continue to.” Gary Bettman on state of hockey, future on ESPN “I don’t think every team will have a (CBD) partner, but probably every league will. “There’s opportunity across sports,” said UFC SVP/Global Partnerships Paul Asencio. Its current five-year sponsorship with Love Hemp is one of the MMA circuit’s top 10 sponsorships. UFC signed its first CBD deal with Aurora in 2019. Now the questions are which leagues will follow MLB’s lead by permitting CBD sponsorships and how meaningful the CBD category will be across sports. Charlotte’s Web, which had previously done a sponsorship with NWSL club Angel City FC, has received that certification. MLB opened CBDs in June as a sponsorship category for the league and its clubs, with the proviso that products seeking league or team sponsorship rights must be NSF-certified. Under terms of the deal, MLB is also receiving shares in Charlotte’s Web Holdings, traded on the Toronto Exchange.
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Sources called the structure of the deal non-traditional, with a rights fee, plus a revenue share.
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Additionally, the brand will run electronic signage during the playoffs and World Series, and is planning a World Series sweepstakes promotion. Charlotte’s Web has signed a sponsorship designating it the “Official CBD of MLB.” Under the deal, which includes exclusive category rights and covers this year’s postseason, plus an additional three years, Charlotte’s Web is launching, via its own e-commerce, a Sport line of CBD products, which will carry MLB’s familiar silhouetted batter logo.
MLB now has a CBD sponsor, and is the first big-league sports property to do so.
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